Iberdrola Unveils New Brand Identity Emphasizing Sustainable Development and Innovation

　　Spanish electricity company, Iberdrola announced yesterday (24th May 2023) the launch of a new logo and brand identity, aiming to underscore its dedication to sustainable development and innovation. The new logo preserves Iberdrola's high recognition in global markets and will initially be implemented in digital media before gradually expanding to physical spaces. Through this fresh brand identity design, Iberdrola aims to create a lasting impression of sustainability, digitization, accessibility, and modernity. The company's commitment to sustainable development has become its hallmark, reflecting its unchanged core values for over 170 years: understanding emerging energy demands and trends, providing solutions, and preserving a clean future for the next generation.

　　The new logo incorporates three elements: green leaves symbolizing renewable energy, blue leaves representing hydro and wind power, and orange leaves representing solar energy. It emphasizes the company's emphasis on environmental principles. The reduced color density in the new logo, compared to the previous version, enhances download speed, reduces energy consumption, saves costs and time, and contributes to a lower carbon footprint. Furthermore, the use of the new IberPangea font enables consistent branding across various media and devices. Iberdrola's new brand identity combines the concepts of greenness, innovation, and sustainable development, conveying the company's optimistic and innovative nature while maintaining its century-long commitment to sustainability.